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Browsing by Author Dissanayake, D.M.R.
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Showing results 44 to 61 of 61
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Issue Date
Title
Author(s)
2019
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
2007
Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2017
An islandwide hospital based epidemiological survey of haemoglobinopathies and an assessment of standards of care in 23 centres
Premawardhena, A.P.
;
Mudiyanse, R.M.
;
Jifri, M.N.
;
Nelumdeniya, U.B.P.
;
Silva, D.P.S.I.
;
Nizri, A.H.M.
;
Rajiyah, M.O.F.
;
de Silva, T.U.N.
;
Pushpakumara, K.R.C.
;
Dissanayake, D.M.R.
;
Jansz, M.
;
Rifaya, M.I.
;
Navarathne, N.M.U.S.B.
;
Arambepola, W.W.M.M.
;
Thirukumaran, V.
;
Mendis, D.
;
Weerasekara, K.P.
;
de Silva, N.N.
;
Vaidyanatha, U.S.de.S.
;
Mettananda, D.S.G.
;
Oliveri, N.F.
;
Weatherall, D.J.
2015
Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)
Dissanayake, D.M.R.
;
Bandara, B.S.S.U.
2006
The marketing trends of Sri Lankan tea exportation
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2017
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
2019
Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking in the Context of Sri Lankan Private Sector Banks: A Relational Study
Nayanajith, D.A.G.
;
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
;
Damunupola, K.A.
2009
Positioning Sri Lankan tea in a value added domain- Challenges and possible strategies
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
2016
Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions
Koththagoda, K.C.
;
Dissanayake, D.M.R.
2015
Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka
Dissanayake, D.M.R.
;
Ismail, N.
2016
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
2020
Review On Advertising Creativity, Brand Personality And Celebrity Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
2015
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
2016
The Role of Organizational Creativity towards Innovations: A Conceptual Review on Services Sector Research Directions
Dissanayake, D.M.R.
;
Wastantha, H.L.N.
;
Jinadasa, M.P.K.
2017
The Role of Organizational Creativity Towards Innovations: A Conceptual Review on Services Sector Research Directions
Dissanayake, D.M.R.
;
Wastantha, H.L.N.
;
Jinadasa, M.P.K.
2010
Service Failures and Customer Switching Behavior of Mobile Communication Services
Dissanayake, D.M.R.
2020
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries
Rajaratnam, R.A.
;
Medis, A. P.
;
Dissanayake, D.M.R.
2014
A study of snake bite among children presenting to a paediatric ward in the main Teaching Hospital of North Central province of Sri Lanka
Karunanayake, R.K.
;
Dissanayake, D.M.R.
;
Karunanayake, A.L.