How storytelling influences promotion and education purpose of a cultural heritage: A study on Father of the Nation Bangabandhu Sheikh Mujibur Rahman Memorial Museum

Abstract

Though cultural heritages are interpreted differently to different people over the globe, they tend to secure the significance and development of cultural wealth for future generations. Many museums around the world have historically adopted storytelling techniques to retain, accumulate and transmit information to the audiences. Beyond the pure entertainment factor, this mode can also be used to convey important information and even for educational purposes. The Father of the Nation Bangabandhu Sheikh Mujibur Rahman Memorial Museum is a memorial museum, situated in Dhaka, Bangladesh which was the personal residence of the Father of the nation and the then, President of Bangladesh, Bangabandhu Sheikh Mujibur Rahman. Later, he along with most of his family members was assassinated in this residence in 1975. Drawing on interviews with 30 people, from the selected museum, applying the non- probability judgmental sampling technique, this study will address the identification of types of storytelling techniques applied in the museum. It will also examine and evaluate how the various storytelling techniques used in the museum contribute to the promotion of the museum. Furthermore, it will investigate how the audiences are educated with the life events of the Father of the Nation, Bangabandhu Sheikh Mujibur Rahman and his family members, through the application of storytelling techniques used in the museum.