Marketing Library resources. A case study of the library Australian college business and technology

Abstract

The students use various sources of information in their tertiary education. they may find this information within the libraries or outside the libraries. But in tertiary education the students have to do a considerable amount of self- directed studies, find information for assignments. laboratory work, research projects, Assignments etc…therefore the private universities librarians conduct various training programs to support the students to find information in print and electronic media. To promote the library resources and services, it is essential to market the library services and products. The findings of this research highlight that promotion of information resources increase the users in the library, the optimum use of library resources, the professionalism of library staff and the motivation of library staff. The reading of the users has increased due to the value added activity conducted by the library. Activity interaction with the users and library staff was observed. Users were impressed with the library infrastructure. The major observation in this study was that users were not willing to physically access the library resources physically. They always find information online. They don’t have much time and they cannot go through the same book during the same period. Hence it is the duty of librarians to case and brand the library resources. ACBT have reached the conclusion that resources convert to Digital version. Library resources will gain the user’s maximum utilization of the resources and increase the regular visit of users to the library for their information requirements.