Impact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care products
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Date
2014
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University of Kelaniya
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Pradeep, D.P.G. (2014). Impact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care products. M.Sc. Thesis, University of Kelaniya.