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Escape From the Food Trap

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dc.contributor.author Taguchi, T.
dc.date.accessioned 2015-06-17T04:42:01Z
dc.date.available 2015-06-17T04:42:01Z
dc.date.issued 2015
dc.identifier.citation Taguchi, Tetsuya 2015. Escape From the Food Trap. Heritage as Prime Mover in History, Culture and Religion of South and Southeast Asia, Sixth International Conference of the South and Southeast Asian Association for the Study of Culture and Religion (SSEASR), Center for Asian studies of the University of Kelaniya, Sri Lanka. (Abstract) p.108. en_US
dc.identifier.isbn 978-955-4563-47-6
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/8322
dc.description.abstract Most of us are aware today that we consume a great deal of three simple ingredients everyday: salt, sugar, and fat. Recently Pulitzer Prize-winning journalist Michael Moss revealed in detail, how the major food companies allure us and maximize their profit by producing and marketing a variety of processed food in his book (Salt, Sugar, Fat: How the Food Giants Hooked Us, W. H. Allen, 2013). In the old days, but not so long ago, however, sugar and salt were quite expensive. That is why they are still alluring us. Industrialization changed our eating habits completely. The Industrial Revolution first occurred in the agricultural sector. It industrialized the self-sustaining agriculture and turned it into a profit-oriented entity, and thus wiped out our organic life. What mattered, then, was not to grow food for humans, but to get profit from the production of food. This trend has continued and now the agricultural industry is absorbed into the food industry to exploit us more effectively. As Moss shows in his research, the food industry became much more sophisticated in carrying out their objectives using scientific data. Nowadays eating is not for sustaining our life, but for getting sensational satisfaction like sex. We eat to get more satisfaction and you can get satisfaction very easily and cheaply by drinking bottles of sugar - added soda and bags of potato chips. The more we eat, the more we want to eat until we regurgitate. Can we really reverse this vicious circle? I would like to argue how we can get out of this modern trap of food and I want to point out that obesity is essentially an aesthetic issue. en_US
dc.language.iso en en_US
dc.publisher University of Kelaniya en_US
dc.title Escape From the Food Trap en_US
dc.type Article en_US


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