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Identifying Retention Strategies for Marketing Executives Working for Leasing Companies in Sri Lanka

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dc.contributor.author Abeysekera, R.
dc.date.accessioned 2015-06-01T08:58:55Z
dc.date.available 2015-06-01T08:58:55Z
dc.date.issued 2008
dc.identifier.citation Abeysekera, Ruwan, 2008. Identifying Retention Strategies for Marketing Executives Working for Leasing Companies in Sri Lanka, Proceedings of the Annual Research Symposium 2008, Faculty of Graduate Studies, University of Kelaniya, pp 197. en_US
dc.identifier.uri
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/7955
dc.description.abstract Existing literature reveals a gap in the empirical knowledge in respect of factors that affect marketing executive turnover at the firm level. The present study empirically evaluated seven voluntary job related reasons for turnover of marketing executives of leasing companies in Sri Lanka. The job related reasons are realistic job information, lack of fit to job, work family balance, career development, compensation, general work environment and supervisor support. The study involved 70 marketing executives who were selected randomly from 10 leasing companies. The results indicated the realistic job information, lack of fit to job, career development, compensation, general work environment and supervisor support were negatively and significantly correlated to the turnover. The work family balance was not negatively correlated with turnover. Results of the regressing the job related reasons on turnover showed that career development, compensation and lack of fit to the job are strong predictors of turnover. The independent variables accounted 54 % of the variance in the turnover. The key finding of this study is that the career development is the str-ongest predictor of turnover. These are the areas that leasing companies should address mostly in their retention strategies. en_US
dc.language.iso en en_US
dc.publisher University of Kelaniya en_US
dc.title Identifying Retention Strategies for Marketing Executives Working for Leasing Companies in Sri Lanka en_US
dc.type Article en_US


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