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The role of brand elements in destination branding by using heritage (A critical study on Sri Lankan tourism taglines and logos)

Yohani, A.K. D. T. (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)

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- Yohani, A.K. D. T. (1)
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- Destination branding, Heritage, Destination identity, Name, Tagline, Logo (1)
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- 2019 (1)
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