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Structural Analysis Of Hybridization As A Morphological Process Of Sinhala English Code-Mixed Advertisements In Sri Lanka

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dc.contributor.author De Silva, D.B.P.M.
dc.date.accessioned 2020-11-02T13:31:13Z
dc.date.available 2020-11-02T13:31:13Z
dc.date.issued 2018
dc.identifier.citation De Silva, D.B.P.M. (2018). Structural Analysis Of Hybridization As A Morphological Process Of Sinhala English Code-Mixed Advertisements In Sri Lanka, Proceedings of the Undergraduate Research Symposium (HUG 2018), Department of Linguistics, Faculty of Humanities, University of Kelaniya, Sri Lanka, P.92 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/21484
dc.description.abstract Advertising is a creative art and it is used as a tool to connect a brand with a consumer. The attributes such as the target audience, product, services and the image the advertiser wishes to create in the mind of the consumer should be taken into consideration in using the language when designing any advertisement. Most importantly, the consumer needs to understand the message that is communicated. The language used should persuade and motivate the consumer. Hence, the advertisement needs to talk the language of the customer if it wants to attract a group of consumers. In this context, creative writers use hybridization as a trick to persuade the target audience. Hybridization can be identified as a productive morphological process followed by creative writers. This particular research intends to present a structural analysis of hybridization. 75 advertisements, which were telecasted in Hiru TV and Derana TV since 1st of July to 31st July during 8pm to 9pm were chosen as the sample of the research. The structural patterns of hydrid phrases can be recognized through this research study. The structure of hybrid phrases as a morphological process in TV advertisements will be discussed in this study. en_US
dc.language.iso en en_US
dc.publisher Proceedings of the Undergraduate Research Symposium (HUG 2018), Department of Linguistics, Faculty of Humanities, University of Kelaniya, Sri Lanka en_US
dc.subject Advertising, Hybridization, Morphological process, Structural analysis en_US
dc.title Structural Analysis Of Hybridization As A Morphological Process Of Sinhala English Code-Mixed Advertisements In Sri Lanka en_US
dc.type Article en_US


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