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Browsing IPRC - 2019 by Subject "Theory of Planned Behaviour"

Browsing IPRC - 2019 by Subject "Theory of Planned Behaviour"

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  • A Model To Determine Factors Influencing the Decision-Making Process of Consumer Online Purchasing in Sri Lanka 
    Wickramasinghe, D.M.; Peter, S.; Niwunhella, H. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    There are a wide range of products and services available online where the consumers can conveniently shop anytime from anywhere in the world. Despite the steady growth in e-commerce over the past few years, the rate of ...
  • Model to Grab the Digital Natives’ Purchasing Behaviour 
    Nadeesha, K.; Suren, P.; Niwunhella, H. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Generation Z is considered to be the most puzzling consumers as they appear to behave as tech-savvy and educated users of technologies in the marketplace. These digital natives are predicted to account for around 40% of ...

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