Browsing Theses and Dissertations by Subject "Information Marketing, Information Sources, Information Products, Information Services, Barriers and Challenges"
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Browsing Theses and Dissertations by Subject "Information Marketing, Information Sources, Information Products, Information Services, Barriers and Challenges"
Libraries and information centers are not the profit-making organizations, but they are
information and service providers. The concept of marketing captures not only the
buying and selling for monetary purpose but also ...