Browsing Centre for Heritage Studies University of Kelaniya Sri Lanka by Subject "Destination branding, Heritage, Destination identity, Name, Tagline, Logo"

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The role of brand elements in destination branding by using heritage (A critical study on Sri Lankan tourism taglines and logos)

Yohani, A.K. D. T. (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)

This research study evaluates the contribution of commonly used symbolic brand elements namely destination name, logo and tagline in organized tourism industry in Sri Lanka by using heritage as soft power to the establishment ...

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