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Browsing Centre for Heritage Studies University of Kelaniya Sri Lanka by Subject "Culture, Code of ethics, Museum, Social capital and soft power"

Browsing Centre for Heritage Studies University of Kelaniya Sri Lanka by Subject "Culture, Code of ethics, Museum, Social capital and soft power"

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  • Role of the “Soft Power” of a Museum 
    Widyarathne, Sanjeewani (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Joseph Nye introduced the concept of "soft power" in late 1980s. According to Nye, this is the ability to shape the preferences of others through appeal and attraction. Further he explained the currency of “Soft Power” is ...

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