Ilangasekara, S.D.; Rathnayaka, R. M. K. G. U.
(In: Proceedings of the International Postgraduate Research Conference 2017 (IPRC – 2017), Faculty of Graduate Studies, University of Kelaniya, Sri Lanka., 2017)
Purchase Intention (PI) is simply a strategy to purchase a particular good or service in the near future. Manufactures strive to manufacture and position their products in a highly competitive market due to the purchasing ...