Browsing Proceedings of Case Study Synopses (DBA Case Study Symposium-2017) by Subject "Product development"

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Game of changing perception: Providing unmet need of “Casual sufferer”

Punchibandara, M.M.T. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition ...
Shaking a cold market with a hot flavor–Clogard entering the toothpaste market in Sri Lanka with Clove Oil.

Wimalana, K.W.N. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)

‘Sunlight’, ‘Signal’, ‘Sunsilk’, ‘Vim’, ‘Lifebuoy’ and ‘Lux’ brands marketed by Unilever dominated the Sri Lankan market during the decade of 1980’s in home care and personal care sectors along with ‘Astra’ margarine, ...

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