Wimalana, K.W.N.
(Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
‘Sunlight’, ‘Signal’, ‘Sunsilk’, ‘Vim’, ‘Lifebuoy’ and ‘Lux’ brands marketed by Unilever dominated the Sri Lankan market during the decade of 1980’s in home care and personal care sectors along with ‘Astra’ margarine, ...