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Showing 1 out of a total of 1 results for collection: ARS - 2007. (0.001 seconds)

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Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector

Weerasiri, R.A.S.; Dissanayake, D.M.R. (University of Kelaniya, 2007)

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- Dissanayake, D.M.R. (1)
- Weerasiri, R.A.S. (1)
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- FMCG, Brand prefrance, Celebrities, Marketing promotion, endorsement (1)
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