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Building Relation Between Company and Consumers Through Co-Creation: European and Asian Context

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dc.contributor.author Wiścicka, M.
dc.contributor.author Misiak-Kwit, S.
dc.date.accessioned 2017-01-17T08:45:15Z
dc.date.available 2017-01-17T08:45:15Z
dc.date.issued 2016
dc.identifier.citation Wiścicka, M. and Misiak-Kwit, S. 2016. Building Relation Between Company and Consumers Through Co-Creation: European and Asian Context. In proceedings of the 17th Conference on Postgraduate Research, International Postgraduate Research Conference 2016, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka. p 07. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/15910
dc.description.abstract Building relations with stakeholders seems to be a standard behaviour in the companies that operate throughout the today’s markets. One of the forms of building relations is to invite a customer and other stakeholders to contribute to product creation, to assess the quality of the service or to share experiences that were gained while using the products. However, is it worth to open up for clients’ experiences? Maybe the clients are not interested in such issues? How this process looks like in different countries, taking account of different levels of market development and cultures? Those questions gave an impetus to conduct a research among clients from different countries, such as Poland, Germany, Romania, China, Georgia or Sri Lanka. The emphasis in this article is placed on presentation of research results from two countries: Poland (European culture, HDI 0,834) and China (Asian culture, HDI 0,834). The target group of the survey was young people which by virtue of their psycho-physical characteristics are more open to share their experience and engage in various activities. The aim of this article is to present similarities and differences in building relations through co-creation in China and Poland. The paper consist of two parts, theoretical and practical. Theoretical deliberations were devoted to the explanation of supporting the process of product creation. In this part also advantages of process of building relations with clients have been shown. Empirical part has been devoted to the presenting of results of studies showing the interest of young people in participation in co-creation in Poland and China. en_US
dc.language.iso en en_US
dc.publisher Faculty of Graduate Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Co-creation en_US
dc.subject Customer en_US
dc.subject Building relations en_US
dc.subject Europe en_US
dc.subject Asia en_US
dc.title Building Relation Between Company and Consumers Through Co-Creation: European and Asian Context en_US
dc.type Article en_US


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