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The Impact of Packaging on Customer Buying Decisions: with Special Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka

Mendis, A.; Wanninayake, W.M.C.B. (University of Kelaniya, 2007)

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- Mendis, A. (1)
- Wanninayake, W.M.C.B. (1)
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- Packaging, Buying Decisions, Perceived Value, Cognitive Decisions (1)
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