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Moderating and Mediating Contexts in Celebrity Endorsement on Brand Attitude: A Literature Review for Future Research Studies
Dissanayake, R.
;
Wasantha, N.
(
Faculty of Graduate Studies, University of Kelaniya
,
2015
)
The Psychological Manipulation of Advertising in the Modern World a Discussion of Revealing Advertising as Manipulative or Informative
Dissanayake, A.
;
Jayasinghe, N.
(
Faculty of Graduate Studies, University of Kelaniya, Sri Lanka
,
2016
)
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Author
Dissanayake, A. (1)
Dissanayake, R. (1)
Jayasinghe, N. (1)
Wasantha, N. (1)
Subject
Advertising (2)
AIDA concept (1)
Brand Attitude (1)
Celebrity Endorsement (1)
Mediation (1)
Moderation (1)
Psychological manipulation (1)
Subconscious motivation (1)
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Date Issued
2015 (1)
2016 (1)
Has File(s)
Yes (2)