Today most of the organizations in FMCG sector have interest on fallowing the brand extension strategy to increase the sales of product lines the FMCG sector in Sri Lanka, both local and multinational FMCG sector companies ...

The societal marketing concept stress out that an organization should deliver the desired satisfaction of the customer in a way that preserves or enhances the consumers' and the society's well-being. Investment in green ...

Packaging is one of the most important factors in the face of purchasing made at the point of sale, where it becomes an essential part of the selling process. The package standing out on the shelf affects the consumer's ...