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Browsing Volume 06 Issue 02 by Subject "Customer orientation"

Browsing Volume 06 Issue 02 by Subject "Customer orientation"

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  • Abarajithan, J.W.; Abarajithan, A.N. (Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014)
    Organizations are studying their existing and potential customers when developing marketing strategies or programmes in order to assure that customers are satisfied comparatively better than they would be satisfied by their ...

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