Digital Repository

Browsing Cycle 14 - 2015 by Subject "Brand Trust"

Browsing Cycle 14 - 2015 by Subject "Brand Trust"

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  • Bandara, B.S.S.U. (Staff Development Center, University of Kelaniya, 2015)
    Purpose- trust and commitment are major tents for a successful relationship with the customer. This is vital in both offline and online retailing spheres. Even the customer have interact with retailors face to face in ...

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