International Postgraduate Research Conference (IPRC)
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Item Visual Arts for Sustainable Development: An Analysis on the Potentiality of Visual Arts in Contributing towards the Sustainable Development(In: Proceedings of the International Postgraduate Research Conference 2017 (IPRC – 2017), Faculty of Graduate Studies, University of Kelaniya, Sri Lanka., 2017) Bandara, N.M.S.R.; Perera, D.D.N.Visual Art is a medium used to impart the morals, values and new perspectives on the wellbeing of the society while the Sustainable Development focuses on the needs of the present without compromising the ability of future generations to meet their own needs. It is obvious that the ‗Environment‘ becomes fundamental in visual artists in creation of their artistic works and thoughts. In order to blend the rational and emotional expressions of the human beings, visual arts act as the ideal medium to build the awareness of the sustainable development and inspire the people to act in a positive manner towards it. This research aimed to stress the potentiality of visual arts activities and programmes in contributing the sustainable development. It is recognized that sustainable development requires a balanced progress in four interdependent dimensions such as, Social, Economic, Environmental and Cultural. The engagement of the visual arts in those dimensions also is inevitably considerable. Therefore, the Visual Arts activities and programmes have the sole opportunity to lead the formulation, implementation, monitoring and evaluation of the sustainable development policies and measures. This research provides suggestions and recommendations for effective Visual Arts activities and programmes in achieving the sustainable development. Throughout this research, the researcher discusses mainly about the field of Visual arts, ways of promoting sustainable development through visual arts activities and programmes, creation of art advocacy in building value and relevancy of visual arts in sustainable development and to create Visual artists and influencers in the world of art who are determined to reinstate the role of visual art in a context where their contributions will be a visible reflect for the sustainable development.Item Visual clutter caused by the outdoor advertising in the sub-urban areas of Sri Lanka(Faculty of Graduate Studies, University of Kelaniya, 2015) Amarakoon, A.With the Expansion of digital technology and low cost printing methods, outdoor advertising in the sub-urban areas of Sri Lanka was greatly propagated throughout the last decade and has become a major cause of the visual clutter. In the Sri Lankan context the visual clutter as a whole is not the only factor that causes an eyesore. The fact that they are designed poorly; with excessive and inappropriate use of colours, typefaces and other visual elements, violating the concepts of visual aesthetics, remains a distinctively negative characteristic of the outdoor advertising in the sub-urban areas. In this study, a questionnaire was designed with the concern of obtaining data about the knowledge of graphic design, theories, technical skills & practical application, inspirations, communicative skills, etc., to understand the potential of the people who are responsible for creating these visuals and their processes. Approximately about fifty questionnaires were collected from young people who are working as graphic designers in small-scale advertising companies, in the areas of Gampaha, Minuwangoda, Divulapitiya, and Kelaniya. The results suggests that the poor quality of the visuals in question is affected not only by the lack of proper conceptualizing and extremely limited time spent on the creative process but also by the lack of proper knowledge and skills in graphic design of the people who have worked on such outdoor advertising, thus aggravating the visual clutter.