International Postgraduate Research Conference (IPRC)
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Item Conceptualization of "Southern” in Political Communication (With Special Reference to Simple Majority System)(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Gamage, D.Political Communication has originated with the origin of the world history is the idea of most of Intellectuals. With the origin of the democracy and political parties¸ Political Campaign has become more organized, systematic and a competitive process. Politicians have tried to gain public opinion going beyond advertising or marketing․ Political campaign has become a systematic process with the use of regionalism as an advantage in gaining public opinion. When analyzing election campaigns that have conducted so far, it has been confirmed that regionalism has used in political campaigns. In this research, the use of regionalism concept called “southern” by political members was studied. Further election campaigns of the candidates, which were conducted during 1947 to 1977 as simple majority system¸ were also studied using “Dinamina” and “Lankadeepa” newspapers and 40 interviewers were conducted in order to gather date. In particular, the campaign of Mr. C.P. De Silva was studied. Based on the analysis¸ this study has proven the hypothesis and strongly found that C.P De Silva has used “Southern regionalism concept” with their election campaigns. In addition to that, it has been concluded that this down south cast concept has used by him as a strategy to attract their voters. The opposite candidates have criticized the southern regionalism concept and down south cast concept but those who represented southern province have used those criticisms in a systematic way to win their election campaign․ Therefore¸ these said two concepts have been negatively compacted on opposite candidate election campaignsItem Radio “Dambana”: A new experiment of Community radio in Sri Lanka(Faculty of Graduate Studies, University of Kelaniya, 2015) Herath, D.B.; Rupasinghe, W.; Jayasekara, D.; Gamage, D.; Attanayaka, M.Sri Lanka is the first country which started the Community Radio station in Asia, as Mahawali Community Radio (MCR).But many researchers points out that it was not a proper way of establishing a community radio.(Jayaratne,2008).The rationale behind is that its name as ―community‖ but functioned as ―state owned‖. In 2010 the main MCR station Giradurukotte Community Radio, launched as Radio Dambana. It was transformed as community radio for Sri Lankan Vadda community mainly located in the area of Dambana. In this research we are trying to analyze the main functions of the radio dambana as a community radio. While doing this we are searching the sustainability of the station and its scope. We have used mix methods to collect data such as interviews field visits, content analysis of the programmes as primary data. To analyze the data we deployed the SWOT analysis as a tool. The findings suggest the format of radio dambana would need a shift of its functions to achieve the aims and objectives of the station.