International Postgraduate Research Conference (IPRC)
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Item Conceptual Framework for Promoting Food Tourism in Pettah, Sri Lanka(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Embuldeniya, A.; Embuldeniya, P.Sri Lanka as country is well known for tourism as well as hospitality. There is an increasing trend in tourists’ arrivals on the cause of archaeological and historical places, cultural activities, adventure and etc. On the same time tourists were tend to stay short period of time in the country. As tourists are encouraged to stay few nights in the country, promotion of short term tourism experiences for the tourists will be an effective utilization of available natural and man-made resources. Therefore, the study is motivated to develop a conceptual framework in order to promote food tourism in Pettah, Sri Lanka. As the sample frame of the study cannot be clearly identified the convenience sampling method has been used to collect data from the field and questionnaire method was used to identify strengths, weaknesses, opportunities, and threats associated with Pettah in promoting food tourism. Questionnaire method was the main source of information while unstructured interviews also occasionally carried out. Descriptive statistics, SWOT analysis, and chi-square test were used to analyze data with the assistance of SPSS version 21.0 and Microsoft Excel 2010. The results of the study identified that most of the tourists are aware of Pettah as a place where all the goods are available. But none of the tourists was tend to visit Pettah due to popularity of its foods. Also the study could have identified that the majority of tourists buy some street foods from the street vendors while they are experiencing shopping at Pettah. Thereby the study could have identified that there is a huge opportunity to improve Pettah as a destination for Food Tourism. Pettah could be identified as a destination where a combination of strength and opportunities as well as weaknesses and threats too. The study found that Pettah is with a preferable environment for tourists and local travelers where majority of tourists and travelers comes for shopping purposes at lower cost. There is a collection of food manufacturing companies in the country whom that can be encouraged to be an active part of promoting food tourism in Pettah. Also there can be identified wide variety of foods and diverse product mixes relevant to specific regions, religions, festivals, races, and etc. On the same time the lower level attitude towards the quality of products in Pettah and the lack of cleanliness around the area are the major drawbacks to promote food tourism in Pettah. However, the study could conclude that there is a significant relationship between demographic factors of the tourists and preference to the food tourism in Pettah. Thereby the promotion of food tourism in Pettah should be align with the different requirements of the tourists along with their demographic characteristics as well.Item Factors Effect on the Customer Perspective towards the Usage of Online Banking in Sri Lanka(In: Proceedings of the International Postgraduate Research Conference 2017 (IPRC – 2017), Faculty of Graduate Studies, University of Kelaniya, Sri Lanka., 2017) Embuldeniya, A.The evolution of information technology has brought extensive changes in the means of service delivery in the banking sector as internet is the thrust behind online banking that conducts and process transactions in one click. Competition among rivals and compatible with the revolutionary components of the electronic marketplace, Sri Lankan banks have actively developed online banking services recently in Sri Lanka. The customers are not substantially perceive any increment in use of online banking respectively to the development of online banking services by the banks. Thereby the study is increasingly interested in finding the factors effect on the customer‘s attitudes towards the usage of online banking in Sri Lanka. The study consists of eight hypotheses that developed on the basis of attitudes of trust, usefulness and ease to use towards online banking. The target population of the study was consist of customers who have bank account for last year in Colombo district of Western Province, Sri Lanka. The study selected 250 customers by random sampling technique from Homagama divisional secretariat included to Colombo district. Questionnaires were used to collect data. Descriptive analysis, and chi-square analysis were used to analyze data. The results indicated that daily usage of online banking of females are higher than the male customers while majority of female and male are using their personal computers and smart phones to use online banking services respectively. All the customers are aware about the facilities such as balance inquiry, viewing transaction history, bill payments, and managing credit cards online while some customers are not aware about opening a fixed deposit, and opening savings accounts, and make investments by online. The study concludes that privacy, security and the responsiveness from the bank are the most significant factors towards usage of online banking while convenience and service quality included to the attitude of usefulness towards online banking as well as accessibility and speed included to the attitude of ease to use are also plays a significant role. However the impact of bank performance, image and user friendliness of the website is negligible.Item Social Awareness of Archaeologically Significant Places in Colombo District(Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2016) Embuldeniya, A.; Embuldeniya, P.Colombo district has long term historical background since pre-historic period. The main objective of this study is to identify the awareness of archaeologically significant places in Colombo district which can be further used for safeguarding archaeological significances, and tourism development programs. Adding values to the existing archaeological places in Colombo district is a specific objective of this study. There could be seen archaeological remains related to multi-ethnic community of Sri Lanka such as religious places, architectural constructions, etc. Colombo district is consists with the Divisional Secretariat Divisions of Colombo, Dehiwala, Homagama, Kaduwela, Kesbewa, Kolonnawa, Kotte, Maharagama, Moratuwa, Padukka, Ratmalana, Seethawaka, and Thimbirigasyaya. The population of the study is entire population of people in Colombo district. As the population has spread over a large geographical area, cluster sampling method has used in selecting the sample while identifying the 13 divisional secretariats as clusters. Furthermore, the sampling proceeds as two stages cluster sampling as selected divisional secretariat of Homagama has 81 Grama Niladari Divisions which allow selecting two stages cluster among them. Thereby, Galawilawatte South Grama Niladari Division has been selected as the target population which has 820 families. 200 families have been selected by randomly among the target population and the questionnaires were distributed via postal method and follow-ups have done in order to enhance the response rate. Therefore, this study is based on field research and library survey methods. Descriptive analysis, Chi-square tests and ANOVA were used to analyze data with the assistance of SPSS and Microsoft excel. The results of this study shows that the people lives in Colombo district are unaware about the existing archaeological places in Colombo district and regardless of the demographic characteristics such as gender, age, level of education, occupation, etc. people are unaware of archaeologically significant places in Colombo district. Therefore, there is a gap that can be filled by the relevant parties in both government and private sector to enhance the value and importance of these places while promoting new programs.Item The Impact of Celebrity Endorsement in Mobile Telecommunication Industry of Sri Lanka: With Reference to The Undergraduates in Government Universities(Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2016) Embuldeniya, A.Mobile Telecommunication Industry is a fast growing industry that acquires more consumers to their respective service providers day by day. Most of the mobile telecommunication service providers tend to endorse their service by a celebrity or celebrities. Celebrity is a personality who is known to the public for his or her accomplishments in the areas. Celebrity endorsement is a form of advertising used by all most all well-known products and services to enhance their profitability. This research aims to analyze undergraduates’ behaviour in using telecommunication services in relation to celebrity endorsement for advertising. The research study emphasized on the undergraduates’ category of the society as it represents the young generation with the layers of the society. Primary data was collect through structured questionnaire regarding the factors considered about the celebrity concerned such as trustworthiness, expertise, attractiveness, similarity, and respect in contrast other contributing factors of the mobile telecommunication such as network coverage, rates per minute, and other additional features in choosing telecommunication service provider. Undergraduates in government universities in a particular time are identified as the population of the research while the internal undergraduates belong to University of Kelaniya are the target population of which the sample was two hundred (200) undergraduates. The sample selected by stratified random sampling technique included to probability sampling methods while identifying the different faculties as strata. Hypotheses were constructed in order to gain the objectives of the research. Therefore Descriptive analysis, Chi-square test, and Analysis of Variance (ANOVA) were used to analysis of data. The findings of the research conclude that there is no significant relationship between celebrity endorsement and undergraduates’ behaviour in consuming mobile telecommunication services and there is no difference in buying intention among the undergraduates in different faculties. Therefore celebrity endorsement is a non-effective aspect in terms of telecommunication advertising with reference to the undergraduates in Sri Lanka.