International Postgraduate Research Conference (IPRC)
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Item A study on the use of visual stereotypes in logo designs by Sri Lankan freelance logo designers(Faculty of Graduate Studies, University of Kelaniya Sri Lanka, 2022) Amarakoon, A.Most of the freelance and microwork community in the creative industry of Sri Lanka consists of logo designers, who utilize social media platforms such as Facebook for their promotional activities. These logo designers often showcase a collection of logo designs in the form of an online portfolio to convince potential clients to acquire their services. These portfolios often consist of personal projects done by the designers to exhibit their technical skills and creativity. However, it is evident that many of these portfolios consist of a considerable number of logo designs that are either highly influenced by or completely imitated from existing logo designs which can be found in a web image search. Apparently, these logo designs contain visual stereotypes or clichés associated with logo design. The present study attempts to examine, identify, and categorize the visual stereotypes used in the above-mentioned context, focusing on conducting an empirical inquiry that relies on personal experience as a graphic designer as well as an educator. A sample of sixty Facebook pages with a collection of logo designs, representing logo designers in Sri Lanka was used in this study. The Facebook pages were selected based on their audience using the number of followers as the main factor. The logo designs were examined considering their context, visual representation, and how the logo is presented as a final product. The identified stereotypes were categorized into three main groups namely, visual elements, stylistic representations, and visual presentations. Moreover, the identified visual elements were categorized according to their relevant industry and context. It was evident that a higher number of designers haven't paid attention to the originality, intended meaning, and pragmatic concerns of the design, in terms of visual and stylistic representation as well as the final output of the design. Even though many designers showcased a high level of technical skill in executing the design using digital applications, the results imply the application of a low level of skills in the conceptualization of original visual and aesthetic quality.Item Sri Lankan Commercial Artists of the Pre-Digital Era: A Case Study of the History of Graphic Design in Sri Lanka(In: Proceedings of the International Postgraduate Research Conference 2017 (IPRC – 2017), Faculty of Graduate Studies, University of Kelaniya, Sri Lanka., 2017) Amarakoon, A.The aim of this study is to examine and identify the work of artists & designers of the predigital era of commercial art in Sri Lanka. It is problematic that many of the commercial work done in this era are not properly documented, deliberately or accidently, despite the fact that many well-known artists have worked as designers, to create logos, posters, book covers and advertisements, etc.. The study was conducted using both literary and field surveys. Literature survey was conducted to gather information about the documented commercial artists in 1950 to 1980. Whereas a field survey, inclusive of interviews with authors, collectors, and artists who were active in this era, was conducted to gather undocumented information. Evidently, only a handful of work can be authentically attributed to their creators. Some famous master artists were recognized as designers, yet their commercial work are not archived. Most of the work done by lesser known designers cannot be attributed to their creators as these work are uncredited. It can be assumed that designers working as employees of publishing companies were not credited due to copyright policies. Only the signed work can be recognized with their creators, although many of these lesser-known designers cannot be identified due to the lack of proper documentation and proper archiving.Item Visual clutter caused by the outdoor advertising in the sub-urban areas of Sri Lanka(Faculty of Graduate Studies, University of Kelaniya, 2015) Amarakoon, A.With the Expansion of digital technology and low cost printing methods, outdoor advertising in the sub-urban areas of Sri Lanka was greatly propagated throughout the last decade and has become a major cause of the visual clutter. In the Sri Lankan context the visual clutter as a whole is not the only factor that causes an eyesore. The fact that they are designed poorly; with excessive and inappropriate use of colours, typefaces and other visual elements, violating the concepts of visual aesthetics, remains a distinctively negative characteristic of the outdoor advertising in the sub-urban areas. In this study, a questionnaire was designed with the concern of obtaining data about the knowledge of graphic design, theories, technical skills & practical application, inspirations, communicative skills, etc., to understand the potential of the people who are responsible for creating these visuals and their processes. Approximately about fifty questionnaires were collected from young people who are working as graphic designers in small-scale advertising companies, in the areas of Gampaha, Minuwangoda, Divulapitiya, and Kelaniya. The results suggests that the poor quality of the visuals in question is affected not only by the lack of proper conceptualizing and extremely limited time spent on the creative process but also by the lack of proper knowledge and skills in graphic design of the people who have worked on such outdoor advertising, thus aggravating the visual clutter.