Masters Theses - Faculty of Commerce and Management
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/209
Browse
259 results
Search Results
Item CONSTRAINTS FACED BY RURAL FEMALE ENTREPRENEURS IN SRI LANKA; A STUDY BASED ON NUWARA ELIYA DISTRICT(2022) Rathnayaka, G.M.K.Over the past two decades, women entrepreneurs have been recognized for their significant contributions to the socio-economic development of their countries. The literature is rich with articles and opinions on women entrepreneurship's various aspects, but much more is still expected. Most of the literature on women entrepreneurs has focused on developed countries and the results obtained are either not conclusive or generalizable. Women entrepreneurship has been kept on a neglected category in the context of developing countries, where limited knowledge exists on women entrepreneurship. Therefore, the main objective of this research is to examine the traditional constraints faced by female entrepreneurs in Nuwara Eliya District, Sri Lanka. A qualitative approach was used to collect and interpret data for the study. In this qualitative study, the social constructionist approach and an exploratory research design were used. A total sample of 08 female entrepreneurs from Nuwara Eliya was chosen for in-depth interviews using the purposive sampling method. The findings of the study reveal that female entrepreneurs in Nuwara Eliya push themselves really hard to balance and manage their businesses, and personal and family relationships concurrently. Every day, they are combatting the discriminatory social norms and culture based on gender. These women entrepreneurs possess a unique human capital derived from their education and general exposure to entrepreneurial experiences. Their method of acquiring business knowledge and skills is primarily informal. The Easter attack and the worldwide Covid 19 pandemic which came at a time when the Sri Lankan economy was already struggling due to political unrest, had a negative impact on the labor force participation rate for both males and females, resulting in a higher unemployment rate. Accordingly, the study have practical implications for policymakers as well as for various institutions and organizations that are concerned with women entrepreneurs, for improving the involvement and success of women entrepreneurs in business activities in the context of rural Sri Lanka, since the findings from the analysis indicated that many challenges are needed to be tackled.Item IMPACT OF MOBILE BANKING ON CUSTOMER SATISFACTION IN SRI LANKA(DISHANI, R.A.D.C.(2022), IMPACT OF MOBILE BANKING ON CUSTOMER SATISFACTION IN SRI LANKA, M.COM Thesis. University of Kelaniya., 2022) DISHANI, R.A.D.C.The financial sector of a country plays an important role in its economy. Banks are the main financial services that connect individuals as well as businesses in different financial situations. Technology has changed individuals’ lifestyles and their behaviors. Modern technology has changed the way that businesses operate and how individuals deal with business organizations. Mobile banking is one such technology implemented in the banking sector. Despite the fact that mobile banking was introduced to the banking sector a long time ago, most people do not use it, and mobile bank customers do not visit it frequently due to the matter of technology involvement. Therefore, this study tries to find out the impact of mobile banking on customer satisfaction. The researcher used the TAM and SERVQUAL models. The researcher followed a deductive approach to conduct this study, as previous studies used this approach to identify the relevant variables to develop hypotheses. The survey method was selected as a research strategy, and quantitative data was used as a research method. The quantitative data helps quantify the variables. The data was collected using a questionnaire and from selected bank customers in the Colombo district. The sample size was 300 including 150 people bank customers and 150 commercial bank customers. SPSS was used to analyse the data as it facilitates statistical data analysis with a rich interface. The researcher used service quality factor, perceived ease of use, perceived usefulness and efficiency of service as independent variables for this study. Correlation results highlighted that service quality perceived ease of use, perceived usefulness and efficiency of use have strong relationship with mobile phone-based customer satisfaction. But perceived usefulness has very strong relationship with mobile phone-based customer satisfaction. But regression result explained perceived usefulness and efficiency of use only have impact on phone-based customer satisfaction. The customer reluctant to mobile bank may be their problem with efficiency of service and perceived ease of use as per result which differ from previous studies.Item IMPACT OF INTERNET BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY(2021) Sumathiratna, W.M.O.Internet banking is a new sort of information technology that allows clients to conduct financial transactions from anywhere and at any time. Globally, the shift from conventional banking to digital banking commenced about two decades back. However, this adoption rate was not at a considerable rate for Sri Lanka. But, during Covid-19 pandemic situation, there was a significant development in this adoption rate in Sri Lanka too. The main objective of this study is to identify the impact of internet banking service quality on customer satisfaction and loyalty. Under modified e-SERVQUAL model, impact of six main factors were considered namely, Efficiency, Personal Needs, Reliability, Responsiveness, Site Organisation and User Friendliness. The impact of e-customer satisfaction on e-customer loyalty was also analysed. Primary data were collected through a questionnaire from 463 internet banking users in Western province. SPSS 29.0 statistical package was used to analyse data, and correlation and regression analysis were used to examine the direct impact of independent variables on dependent variables. According to the results, effect of Efficiency, Personal Needs, Responsiveness, Site Organisation and User Friendliness were significant and had positive relationship with e-customer satisfaction. Further, e-customer satisfaction showed a strong positive correlation with e-customer loyalty. Findings of this study proposes how to improve customer satisfaction and loyalty of Internet banking services in Sri Lanka.Item CONSUMER ATTITUDES TOWARDS THE PURCHASE INTENTION OF SOLAR PANELS IN SRI LANKA(2021) Sumathiratne, S DConsumers’ acceptance of solar energy is a major issue in Sri Lanka. The objective of the study is to identify the consumer attitudes towards the purchase intention of solar panels in Sri Lanka. Theory of Planned Behaviour, Reasonable action and Diffusion of Innovation are the theories which was used to develop the research model. Three key factors have been identified namely perceived behavioural control, subjective norms and environmental solar knowledge which influence consumer attitudes. Moreover, the moderating role of the government initiatives was also investigated between consumer attitudes and purchase intention. A self-administrated questionnaire was used to collect the data from a sample of 360 respondent. Regression analysis was used to examine the relationship between independent variables and dependent variable. Data analysis was conducted using SPSS 23 software package. According to the analysis results, perceived behavioural control, subjective norms and environmental solar knowledge shows a significant influence on consumer attitudes towards solar panel. Moreover, Marketers and government will have a better understanding of Sri Lankan consumers purchase intention of solar panels and can move forward to develop appropriate government policies and incentives to adoption Sri Lankans. . Future researchers can examine the other factors that may affect consumer attitudes and purchase intention.Item IMPACT OF INFORMATION CONTENT AND FORM ON TRANSACTION INTENTION OF MOBILE BANKING: MEDIATING EFFECT OF CUSTOMER’S ATTITUDE.(2021) RAJAPAKSHA, H.M.N.I.L.Under the development of new technology and globalization, use of mobile applications are prominent among the customers. Banking sector is also having rapid changes due to the introduction of new technologies with the development of new banking systems and applications. In this study the researcher investigates the Impact of information content and forms on transaction intention of mobile banking: Mediating Effect of Customer Attitude. In order to examine this, a sample of 200 customers who utilized mobile banking application has examined and the analysis is done through the SPSS software. Mediation analysis is done through PROCESS macro Version 3.5 (Hayes, 2019). Through the research it was conclude that there is no direct relationship between information relevancy and transaction intention among M-banking customers unless otherwise fully mediated by customer attitude towards M-banking. While it was found that attitude towards M-banking partially mediated the impact of information accuracy, information timeliness and Ease of use on transaction intention among M-banking customers in ABC bank of Sri Lanka. The present findings confirm the same in the context of m-banking for ABC bank of Sri Lanka with few variations to the findings of Mitra (2016).Item IMPACT OF ORGANIZATIONAL CULTURE ON EMPLOYEE ORGANIZATIONAL COMMITMENT: A STUDY OF FRONT LINE EMPLOYEES IN PUBLIC SECTOR FINANCIAL INSTITUTES IN SRI LANKA(2022) GAJASINGHE, G.A.D.M.N.Employee or human resource are key aspect of any organizational success. Thus, committed employees are crucial for achieving organizational success. Achieving employee commitment within an organization has become a crucial challenge in the contemporary business context specially for service-oriented organizations. Financial industry is mostly labor-intensive sector and they are facing several issues with lack of committed employees. This is one of the hardest and most exclusive workplace cultures that have a higher level of burden among its staffs as the workers have to deal with enormous workload during the year. Accordingly, the present study focuses on identifying the “effect of organizational culture of employees’ commitment with special reference to the public sector financial institutes in Sri Lanka”. Cross-sectional survey conducted among 150 front line employees among 8 major public financial institutes in the country. Data were collected through a self-administered questionnaire. Organizational culture measured through four variables such as organizational control, innovativeness, organizational values and employee engagement & teamwork. The findings revealed that organizational control has a negative effect on employees’ commitment and innovativeness, organizational values and employee engagement & teamwork have a positive impact on employees’ commitment respectively. Further, the findings of the study generate several suggestions for managers and human resource practitioners to make better strategies to increase organizational culture and employees’ commitment in the public sector financial institutes.Item The Impact of Social Media on Customer Relations in Banking Sector of Sri Lanka(2021) Wijeratne, A.R.N.K.Technology has attracted almost all the industries around the world. Social networking sites are becoming most important communication channels that changes the way that people interact with others and managing their businesses. Today, most of the organizations adapt social media to achieve their marketing objectives and develop customer relations. Thus, the main aim of this study is to examine the impact of social media on customer relations in banking industry in Sri Lanka. This research investigated the availability of Information Strategy, Feel and Serve, Trust and Loyalty and Advertising and Online Presence in affecting the banking customer relations. Having quantitative nature, this study collected data from 150 respondents (banking customers) using a structured questionnaire. Both descriptive and inferential statistical analytical techniques were used to analyze gathered data. Particularly, multiple linear regression analysis was used to test the hypotheses. SPSS software was employed to conduct above mentioned data analysis. This research provides a clear indication about the impact of social media on customer relations in banks. Moreover this study recommends the implementing of this suitable strategy in the industry to attract more customers while satisfying the current customer base.Item CUSTOMER’S PERSPECTIVE ON DYNAMICS OF DIGITALIZATION IN THE BANKING INDUSTRY OF SRI LANKA.(2021) ZOYSA, N. DANANJALI DEDigitalization has changed the entire banking system making it accessible, and competitive, improving effectiveness and efficiency. Most of the local banks in Sri Lanka are now moving towards technology-driven and internet-based banking services. However, in Sri Lanka, a relative lack of empirical research has been carried out to examine the dynamics of digitalization. Hence, there is a growing need to identify the relevant customer perspective on the dynamic of digitalization. This research focuses on the dynamics of digitalization in the banking industry of Sri Lanka. The aim of this research is to identify and explore factors behind customers' perspectives on the dynamics of digitalization in the banking industry of Sri Lanka. To achieve the purpose of the research, a general qualitative approach was used with a semi-structured interview. The research data were analysed using thematic analysis with a combination of theoretically derived themes and indigenous themes from the research findings. Finally, the researcher used both TAM and TRA commonly to build an empirically supported model. Customers' perspective on the dynamics of digitalization in the banking industry of Sri Lanka is a complex phenomenon influenced by a variety of factors. From the data analysis eleven major themes were cited by the participants, including Fitness for lifestyle, Personal image and social standards, Maturity of product or service, Easiness, Usefulness, Security, Social Factors, Cost and time benefit, reliability, resource availability and technical capability. The customer perspective of the digitalization process is crucial for advancing the banking industry and banking services. As the main practical implications of this study, increasing public awareness and enhancing functional quality were identified. Therefore, from the banking perspective, it is essential when launching a marketing campaign for new digital products and services to demonstrate the usage of digital technology to increase public awareness of its value. This research helps to understand the customer perception of digital banking facilities in Sri Lanka, and it’s guided to create personalized product and service models to motivate customers to access digital products and services further.Item IMPACT OF WELIGAMA COCONUT WILT LEAF DISEASE ON SOCIO-ECONOMIC STATUS OF COCONUT GROWERS IN MATARA DISTRICT(2022) BANDARA, W. T.This research study is focused on investigating the impact of Weligama Coconut Leaf Wilt Diseases on coconut production and socio economic status of coconut growers in Matara District in Southern Province. The literature review also discusses the Contribution towards the role mainly played by the Coconut Research Institute, Coconut Cultivation Board, Ministry of Coconut Development and Janatha Estates Development and coconut growers on the diseases. To examine the intervention of the government institutions in the process of solving the issue faced by the coconut growers and what extent the growers satisfied with the process and any obstacles/ shortcomings in the process. The Study was designed as a descriptive analysis using SPSS Software to analyze sample size of 100 participants of coconut growers in Matara District. The key finding of the study, higher diseases, production and social life standards of the coconut growers are lower the diseases lower, Coconut nut production and social life standards of the coconut growers are higher. However, it is found that, due to the increase in the price of coconut in the market, it is clear that despite the low production of coconut, it has not been so much affected the economic and social status of growers. Finally, I have made few recommendations for policy makers and future studies toward the new innovations and growth of the coconut industry. To introduce a compensation to pay to the coconut growers to minimize the losses incurred due to the disease. Introducing a new insurance scheme for the coconut palms to protect coconut growers. Including new skills/ disease control mechanisms and strategies to the awareness programmes of the educational programme planners in the field of coconut development. The government should make policies which enable coconut growers to adopt new technologies and innovations in the coconut development fields.Item Impact of occupational stresses on organizational commitment in public sector banks of Sri Lanka (special reference to middle level managers)(2019) Rukshan, A.R.Relationship between Occupational Stress and Organizational Commitment are well established phenomenon in past literature that it has negative relationship, when stress levels are increasing it decrease Organizational commitment in turn. However, there is evidence that increasing employee decreased organizational commitment, job satisfaction and employee turnover. Increase in staff turnover, fraud, increase non communal diseases and even sudden death among bankers are evidence to the occupational stress among bankers. According to that this study developed to examine the impact of occupational stresses on organizational commitment in public sector banks of Sri Lanka, special reference to middle level managers. The research approach used the survey method as the research strategy, study was conducted in two major government Sri Lankan Banks its Head office Unit and selected branch from provinces, using random sampling method. Expected response rate of 90%, assumes to distribute more than 300 questionnaires among employees in permanent carder that covers every position of the bank in middle manager level at head office units and branches. Data gathered from the sample was descriptively analyzed. For statistical analysis, measure of correlation between variables will be used. The process of analysis was carried out using SPSS statistical software. Which the analysis will reveals that correlation between the variables of Role Stress and Organizational commitment. Findings of the study emphasis that most of respondents have agreed with the statements related to each variable and all the data for each variable can be assumed as normally distributed. As per the regression analysis, all the independent variables are significant except the coefficient of the Job Security. Also, all the hypotheses are accepted except job security. Which means the ocupational stresses directly impacted to the organisational commitment of the middle level managers of public banks in Sri Lanka