5th ICLIM - 2023

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/27200

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Author: search.filters.author.Ransara, P.W.A.S.D.

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    Leveraging Social Media Analytics for Enhanced Library Services: A Case Study of User Engagement and Feedback
    (Department of Library and Information Science, University of Kelaniya, Sri Lanka, 2023) Ransara, P.W.A.S.D.; Dayananda, A.P.M.M.D.B.; Siwali Thero, Palukandewe
    Libraries are rethinking their roles as information hubs and community spaces in the age of digital transformation, and social media has become a potent tool for communicating with users. Furthermore, in the millennial era, SM (Social Media) plays a crucial role in our day-to-day lives. SM Provides a dialogic approach to the production of content as well as to the exchange of ideas, distribution, interpersonal connections, and social orders. As a result, social media outpace traditional media in developing readership and authorship relationships. Thus, in the current era of computerized innovation, the unique distribution of information and the quick delivery of that information to the readers can easily be done through this SM (Social Media). SM has been gaining importance in recent times due to the 3.5 billion active users' presence on Facebook, Instagram, Twitter, linked, etc. In such an atmosphere, an exploration of leveraging social media analytics to improve library service should be initiated, with special emphasis on improving user engagement and gathering valuable feedback. It explores the nexus between SM data Analytics and information science with the goal of utilizing the abundance of data presenting social media platforms to support libraries in their endeavor to deliver services that are focused on the needs of library users. .The research uses qualitative research methods for qualitative exploration. In this qualitative analysis, the collection and analysis of user engagement such as SM shares, comments, clickthrough rates, and reaching social media platforms was done. Using these obtained data, the information needed for SM data analysis was created and explored through the SMA (Social media Analytics) Dashboard. At the end of the research, best practices and recommendations will be developed for libraries looking to use social media analytics to improve their service. These suggestions will include methods for enhancing user participation, gathering feedback more successfully, and using data to inform decision-making. In a time when digital engagement is essential to community outreach, this study attempts to equip libraries with the tools they need to use social media analytics wisely. Wayamba Library may increase user enrolment, expand service, and obtain priceless input by judiciously employing social media platforms. This will ultimately strengthen its position as a vibrant user-focused organization in the digital age.
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    Use of Research Support Services and Tools by Undergraduate of the Wayamba University of Sri Lanka
    (Department of Library and Information Science, University of Kelaniya, Sri Lanka, 2023) Dayananda, A.P.M.M.D.B.; Jayawardana, K.G.I.; Ransara, P.W.A.S.D.
    Research Support Services (RSS) and Research Tools (RT) play an increasingly important role in research. The research and education factions are two sides of a coin. Being undergraduate students, they should set up the research environment to fulfill their academic life. As the heart of the university, the main library offers several types of RSS services. “Namely”, Document Delivery Service (DDS), OPAC, ask a Librarian service, Wayamba University Institutional Repository (WUiR), and conducted workshops and Seminars to make aware of RT. (Reference management tools, Literature search, Editing tools, Antiplagiarism Software, Thesis and Dissertation Databases). This study investigated the use of research support services and tools by undergraduate students at Wayamba University. The main library gives its services to three faculties. There are the Faculty of Business Studies and Finance, the Faculty of Applied Science, and the Faculty of Technology. The objectives of the study are to identify the use of RSS and RT in Wayamba University’s main library, the purposes for using these services, and to identify the difficulties associated with using these services. Using the Krejcie and Morgan sampling table, 340 questionnaires were distributed via Google Forms using Web 2.0 technologies (E-mail, WhatsApp, and Facebook). A result shows that 72% of students were aware of research support services and tools in Wayamba University’s main library. Most of them are highly aware of the availability of the "Ask a Librarian'' service. Students stated that they used RSS to find research articles, fulfill research projects, and enhance their academic work. Students mentioned that they used research tools to avoid grammar errors, create bibliographies, decrease the plagiarism level, and find more information. Major barriers reported by the students to the use of the research support services are lack of proper marketing, lack of free time, and lack of computer lab and internet facilities. Improved research support services may motivate students to fulfill their research work and academic career development.