Browsing by Subject "youth generation"

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Impact of Promotional Tools on Purchasing Intension of Telecommunication Networks: with special reference to educated youth generation in Colombo in Sri Lanka

Abeysinghe, M.G.H.M.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This research report was prepared to examine the impact of promotional tools on the purchasing intensions of telecommunication networks; with special reference to educated youth generation in Colombo. As a result of the ...
Negative Impacts of Facebook Social Media of Younger Generation’s Social Life; A Case from Sri Lanka

Fonseka, W.U.C.; Sakalasooriya, N. (Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2015)

The study reveals some of the negative impacts of Facebook social media for youths and their social life. This study has achieved three main objectives; (1) to identify the correlation between Facebook social media and, ...

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