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Browsing by Subject "social media"

Browsing by Subject "social media"

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  • CROWDSOURCING - A NEW ORGANIZATION OF COOPERATION AND INVOLVEMENT OF THE CUSTOMER IN THE PROCESS OF VALUE CREATION 
    Caputa, W. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The companies more and more often take measures aimed at creating long-term and profitable relationships with customers in order to attract and retain the capital supply, which is reflected in the level of customer capital ...
  • Feminist Implications of the Instagram Content of Rupi Kaur. 
    Mallawaarachchi, I.A. (International Conference on the Humanities (ICH), 2017 Faculty of Humanities, University of Kelaniya, Sri Lanka., 2017)
    Rupi Kaur is a Canada-based activist, poet and a prose writer with an Indian origin whose main platform of expression is Instagram. Kaur’s artistic expressions include poetry which are often coupled with complementary ...
  • HOW SOCIAL MEDIA MARKETING HELPS TO RETAIN BRAND EQUITY DURING PRODUCT CRISIS 
    Amin, H.; Javaid, K.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The main objective of this study is to explore how social media marketing help brands when brands facings crises. Brand equity is a priceless asset of companies. We formulate that Social media is one of the powerful tools ...
  • MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017 
    Prabhakar, G. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3 million jobs every year and produce ...
  • Morphological processes in the language of Facebook 
    Mallawaarachchi, I.A. (Faculty of Humanities, University of Kelaniya, 2015)
    Social networks including Facebook®, Twitter® and Instagram® have gained popularity throughout the world and thus have emerged with distinct cultures of their own. The fact that interactions on them are done ‘virtually’ ...
  • Usage of social media as an education resource among medical students at Faculty of Medicine, University of Kelaniya 
    Dasanayaka, I.P.E.U.; Wickramaarachchi, G.K.; Hettiarachchi, W.G.; Hettige, S.; Ediriweera, E.P.D.S. (Sri Lanka Medical Association, 2019)
    INTRODUCTION & OBJECTIVES: Social media (SM) networks has become a popular educational tool at present. There is limited data in Sri Lanka on SM usage as an educational tool. The aim of this study is to evaluate the usage ...

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