Browsing by Subject "fairness Cream"

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Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.

Dabare, G.C.P.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market ...
Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.

Kariyawasam, K.I.S.S.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the influence of TV advertising on youth female purchasing decision of fairness cream. Based on that the researcher seeks to answer the research problem of “Do TV ...

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