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Browsing by Subject "Soft Power, Country Branding, Shanthikarma, Tourism, Artistic and Psychotherapy Values"

Browsing by Subject "Soft Power, Country Branding, Shanthikarma, Tourism, Artistic and Psychotherapy Values"

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  • Panampitiya, W. M. G. N.; Rev. Dhammasara, T. Thero (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Soft power is a new type of power that can be used to brand nation and country, association with intangible power sources such as culture, ideology and institutions. Over the human civilization, many communities have ...

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