Digital Repository

Browsing by Subject "Social Networks"

Browsing by Subject "Social Networks"

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  • Impact of Entrepreneurial Networks on the Business Success of Small Enterprises 
    Perera, G.N.R. (Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015)
    Acquiring resources is a key problem for small business firms in Sri Lanka. Initially to be a viable they should have sufficient capital or be able to acquire the resources from outside environment. The main objective ...
  • Influence of Facebook Application on Consumer Purchase Decision. 
    Wijerathna, I. D. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study has researched the influence of Facebook applications on consumer purchase decision. It assesses whether consumers take notice of Facebook users responses and activities when they make a purchase decision for a ...
  • Role of Facebook: A Review 
    Padmasiri, M.K.D.; Kawshalya, P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This study is a literature review regarding the role of Facebook in teaching, marketing and relationship management. The literature identifies various roles are playing in todays globalized world. As literature declares ...

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