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Browsing by Subject "Social Commerce"

Browsing by Subject "Social Commerce"

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  • Influencing Factors of Social Commerce Behavior in Saudi Arabia 
    Razi, M.J.M.; Sarabdeen, M.; Tamrin, M.I.M.; Kijas, A.C.M. (IEEE Digital Library, 2019)
    Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among ...
  • The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation 
    Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (Department of Commerce and Financial Management, University of Kelaniya, 2017)
    The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to ...
  • Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective. 
    Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S. (Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017)
    The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. ...

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