Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
The practice of using celebrities has been a vital strategy across the world whereas different product
scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM).
Meanwhile, the cost ...