Browsing by Subject "Purchase intension"

Now showing items 1-2 of 2

The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.

Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

The biggest improvement in the field of Marketing is the celebrity involvement as a promotional technique. Advertises believe that using celebrity endorser will foster, in the mind of the customer, a connection between the ...
An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder.

Weerakkody, S.A.A.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The Brain development of a human takes place during the period of 1- 5 years out of which 80% of the brain development gets completed at the age of 3 years according to scientists. Up to 90% of the brain growth and development ...

Search Digital Repository