Browsing by Subject "Purchase Intension"

Now showing items 1-3 of 3

The Factors Affecting the Purchase Intention of Motorcycle Market with Special Reference to Colombo and Gampaha Districts.

Weerasinghe, D.N.M.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Motorcycle industry is a very competitive market with a significant number of market players. Also the statistics indicate that the motorcycles are a sought-after means of transportation among Sri Lankans. This study carried ...
Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri Lanka

Riyas, M.; Herath, H.M.R.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

All Marketing Managers are trying to win the market by differentiating their products among the customers by using the product and brand related factors. Among those factors brand personality is still critical factor to ...
Impact of Marketing Mix Element on Customer Purchase Intention With Reference To Lubricant Market in Sri Lanka

Bamunusinghe, K.B.H.M.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This research was conducted to find out the Impact of Marketing Mix element on the customer purchase intension for lubricant products market in Sri Lanka. Researcher has found out that there is a positive relationship among ...

Search Digital Repository