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Browsing by Subject "Iran"

Browsing by Subject "Iran"

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  • Alroaia, Y. V.; Rahayi, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The aim of the present study is to examine the effect of store characteristics on customer loyalty with the mediating role of perceived value among customers of chain stores in a province in Iran. To answer the research ...
  • Lecamwasam, N.O.; Gunasekera, O.D.A. (Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2015)
    Globalization is a multi-faceted phenomenon that causes the steady erosion of political, cultural and economic boundaries of nations by facilitating an increasingly uniform world system. Culturally, globalization expects ...

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