Paranavithana, B.N.; Senadheera, T.H.; Nandana, T.A.S. Madawa; Liyanaarachchi, L.A.D.P.K.; Herath, H.M.R.P.; Wijenayake, S.I.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Present day business environment evolves globally and competitively than the past eras with shorter or small life cycles and less time to market. Further, modern consumers are well experienced and well informed of the ...