Tee, Poh-Kiong; Lim, Kim Yew; Ng, Chee-Pung
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make good use of their green marketing campaign. This research sought to ...