Browsing by Subject "Digital marketing orientation, Electronic market orientation, Export marketoriented behavior, Export performance, Export entrepreneurship orientation"

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Conceptualization of Digital Marketing Orientation on Business Performance of Small and Medium Exporters in Digital Era: With Special Focus on Export Market Orientated Behavior

Jayasooriya, S.D.; Yatigammana, M.R.K.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

There is a huge gap between market-orientated information generation, dissemination, and responsiveness to the customer of SMEs in developing countries. Developed countries massively use digital marketing to minimize the ...

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