Browsing by Subject "Digital Content Marketing, E-Brand Loyalty, Hedonic and Utilitarian Value, Non-Bank Finance and Leasing Sector, and Social Media Marketing"

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Relationship between Digital Content Marketing and E-Brand Loyalty in the Non-Bank Finance and Leasing Sector of Sri Lanka

Warnakula, K. N. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023)

The study begins by emphasizing the importance of DCM in building connections, trust, and brand engagement. It highlights the lack of a clear definition for content marketing but underscores its role as a comprehensive ...

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