Browsing by Subject "Customer loyalty"

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THE EFFECTIVENESS OF RELATIONAL BONDS ON CUSTOMER LOYALTY MEDIATED WITH CUSTOMER SATISFACTION: TELECOMMUNICATION INDUSTRY, BATTICALOA

Ragel, V.R.; Newton, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Customer loyalty is considered to be a key component in enhancing the survival of businesses, especially in the situations faced by highly competitive industries. Therefore, Tele communication service providers should ...
Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).

Gunasekara, P.U.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Customer Loyalty has been identified as a significant dimension in the achievement of competitive edge in services sectors. Loyalty can increase overall business value for the firm giving it the opportunity of decreasing ...
How far Marketing Strategies followed by the Supermarkets will Impact on a Consumer to be loyal for a specific Super Market chain in Sri Lanka

Jayasinghe, B.D.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The purpose of the research is to examine the effectiveness of marketing strategies of modern trade and their level of impact on customer loyalty towards supermarket chains in Sri Lanka. For the selected sample, which is ...
Impact of Credit Card Service Quality for Customer Loyalty

Senarathne, G.H.H.S.; Patabandige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Banks are trying to win customer loyalty by providing better quality services. This study examines the relationship of service quality with customer loyalty in banking sector specially credit card industry. In this research ...
The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry.

Hathurusinghe, S.M.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

In last few years the telecommunication market has witnessed a substantial growth and rapid changes globally as well as domestically. After this revolution people have highly engaged with telecommunication services. So it ...
The influence of service quality on customer loyalty in telecommunication Industry Sri Lanka

Chathurika, H.A.M. (Department of Accountancy, University of Kelaniya, 2015)

The main objective for the study is to assess how the customer satisfaction influences the customer loyalty. Services are rapidly growing into a major contributor to the Sri Lankan as well as the world economy, providing ...
Relationship between Corporate Social Responsibilities and Customer Purchase Intention in North-Western Province, Sri Lanka

Koshila, T.G.S.; Aruppala, W.D.N. (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

In the competitive business world, the organizations have found that it is very difficult to survive. For this purpose they use various strategies where Corporate Social Responsibility takes considerable place in this ...
A study on the impact of physical surroundings on customer loyalty in the auto mobile workshops in Sri Lanka

Parakrama, G. G. J. (2010)

Browsing by Subject "Customer loyalty"

Browsing by Subject "Customer loyalty"

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