De Livera, D.C,; Janathanan, C.
(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka., 2018)
Purpose
The research problem identified within this study is that a majority of the leading hotel groups in Sri Lanka are not engaging actively in social media marketing. Thereby, these hotel groups gain a disadvantage ...