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Browsing by Subject "Customer Orientation"

Browsing by Subject "Customer Orientation"

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  • Impact of Customer Orientation Practices in Supply Chain, on Supply Chain Performance 
    Peter, S.; Heiyantuduwa, M. (Faculty of Graduate Studies, University of Kelaniya, 2015)
    The study presents a conceptual model that links customer orientation practices and supply chain performance. Rising competitiveness has motivated businesses to seek innovative and effective methods to build competitiveness ...
  • The Impact of Employee Personality Types on Customer Orientation 
    Dharmasiri, A.S.; Jebarathnam, S.J.; Perera, G.C.S. (University of Kelaniya, 2005)
    The research investigated the impact of employee personality on customer orientation. The study focuses a common management problem of service organizations to reduce expectation gap and to win customer loyalty. The main ...

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