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Browsing by Subject "Customer"

Browsing by Subject "Customer"

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  • THE BEGINNING OF MARKETING TO INDIVIDUALS WILL NOT THE END OF MASS MARKETING 
    Ekanayake, E.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Mass marketing (MM) is an attempt to attract whole market with one basic marketing strategy utilizing mass distribution and mass media. With marketers increasingly adopting exceeding refined market segmentation schemes ...
  • Building Relation Between Company and Consumers Through Co-Creation: European and Asian Context 
    Wiścicka, M.; Misiak-Kwit, S. (Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2016)
    Building relations with stakeholders seems to be a standard behaviour in the companies that operate throughout the today’s markets. One of the forms of building relations is to invite a customer and other stakeholders ...
  • Customer acceptance of internet banking in Sri Lanka 
    Perera, T.M. (Department of Accountancy, University of Kelaniya, 2015)
    A growing phenomenon in financial services is the use of the internet as a channel for financial services. The internet bank usage might however not be easy for the consumers. Internet banking services have a relative ...
  • THE ELECTRONIC WORD OF MOUTH AND CUSTOMER RETENTION AT RETAIL STORES IN JAFFNA MARKET. 
    Suganya, A.; Mary Theresha, S.; Queenmary Figurado, X.M.; Glodiya Fernando, N.I.; Lathursha, S.; Sinduja, K.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Nowadays people mostly access social media therefore they get information regarding goods and service through e-WOM . E-WOM can be found in several different typologies known as one-to-one communication ,one-to-many ...
  • Impact of Service Quality towards Brand Image with Special Reference to Youth Segment in Sri Lankan Mobile Service Providers 
    Adasooriya, A.M.S.S.; Herath, H.M.R.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Mobile industry in Sri Lanka is getting saturated on daily basis but the consumers’ expectations and perceptions towards service is also increasing frequently. Hence, service providers are facing many challenges and issues ...
  • Impact of Technology on the Customer Satisfaction - A Study with Reference to Sri Lankan Banking Sector 
    Amarathunga, P.A.B.H.; Pathiratne, S. (Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016)
    Developments in information technology, telecommunication and internet utilization has changed drastically the relationship focused activities into data oriented operations. Sri Lankan Bnaking sector is one such sector ...
  • Sri Lankan Airlines as a Tourism Facilitattor 
    Wickramaratne, K.A.D.I. (International Conference on Applied Social Statistics (ICASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019)
    Sri Lankan Airlines is the National Airline of Sri Lanka which offers numerous facilities in order to get the maximum customer satisfaction. The airline’s hubs are situated at Bandaranaike International Airport in Katunayake ...
  • Study of Using New Media for the Management of Institutional Public Relations Internally and Externally (With Special Reference to TelecomCompany) 
    Suraweera, N.; Dharmasiri, K.; Karunathilake, A. S. M. N.; Thathsarani, W.A.P. (International Conference on Applied Social Statistics (ICASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019)
    The main link in the business sector is the customer. If there are no customers, that could jeopardize the well-being of a business. To prevent this from collapsing, more effective public relations methods must be adopted. ...

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