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Browsing by Subject "Consumer Loyalty"

Browsing by Subject "Consumer Loyalty"

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  • Relationship between consumer acquisition efforts and consumer loyalty 
    Singh, J.; Saini, S. (University of Kelaniya, 2016)
    Consumer Relationship Management is an integrated approach to manage long-term consumer relationships by implementing the practices of right acquisition and retention efforts. The purpose of study is to examine the key ...
  • A Study of the Factors Affecting on Customer Satisfaction in Tourism Industry in Sri Lanka 
    Kosgoda, T.M.; Kitsiri, V.D. (International Conference on Applied Social Statistics (ICASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019)
    Consumer loyalty is a business logic, which watches out for the making of significant worth for clients, envisioning and dealing with their desires, and exhibiting capacity and duty to fulfill their needs. The nature of ...

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