Jayawarna, Sahan Chinthana; Medis, Ajith; Samarakoon, S. M. A. K.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Big data analytics is a rapidly developing technological and business practice but there is little research on how to effectively use and exploit it. It is an emerging area in organizations though academics have recently ...