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Browsing by Subject "Bandwagon, Fear of Missing Out, Impulse Buying, Scarcity"

Browsing by Subject "Bandwagon, Fear of Missing Out, Impulse Buying, Scarcity"

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  • Jing, Zhang Jing; Jiang, Nan; Jamesturner, Jason; Sharif, Saeed Pahlevan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global COVID-19 pandemic has wreaked havoc on the global healthcare system, instilling dread and anxiety among billions of people (Jackson et al., 2020). With the high mortality and infectiousness, medical protective ...

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