Perera, R. A. Lihini W.; Perera, G. Nilantha R.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
The role of associative and dissociative mindsets in buying behavior has been studied in the literature. But it has not been studied in the scope of face care products in Sri Lanka. Heintzelman & King (2014) stated that ...